Business Owners: Build a Winning Website for Any Device With a PWA

Progressive web apps are the wave of the future for business owners. Find out how to make your website work on any device - and learn about the benefits of PWAs in this article from CODE/+/TRUST!

Business Owners: Build a Winning Website for Any Device With a PWA
Quinn Wilder
Quinn Wilder
Content Director

Business Owners: Build a Winning Website for Any Device With a PWA

There's a new technology set to revolutionize how businesses operate online. 

If you’re unfamiliar with Progressive Web Apps (PWAs), you're missing out. Let’s discuss PWAs and how they can help your business succeed. We'll also provide tips on getting started with PWA development - including what to look for in a web design company.

So read on to learn more!


Progressive Web Apps, or PWAs, are a type of application that combines the best features of the web and the best features of native apps. 

PWAs are built using standard web technologies like HTML, CSS, and JavaScript. However, they are also designed to work offline and be installed on a user's device, just like a native app. PWAs are typically faster and more reliable than traditional web apps, and they can also provide a more immersive user experience. In addition, PWAs are more discoverable than native apps because they’re discoverable through search engines. And, because PWAs are built using web technologies, they can be updated without going through the app store. 

So, it’s obvious. PWAs are the next big thing in application development.


Business software is a broad term that refers to various applications, from accounting and inventory management to CRM and HR. 

Recently, there’s been a shift from traditional desktop software applications to cloud-based solutions. This shift is driven by the increase in mobile devices and the need for businesses to access their data from anywhere. PWAs are a new type of business software that combines the best of both worlds: the reach of the web with the functionality of a native app. PWAs are built using web technologies, but they are designed to look and feel like a traditional mobile app. They are also progressive, meaning they can be added to the home screen of a mobile device and work offline. 

PWAs have many advantages over traditional business software applications, including lower development costs, accessible updates, and better performance. PWAs can be installed on any device, regardless of OS, making them accessible to businesses that use a variety of operating systems.  

For these reasons, companies should consider PWAs over traditional business software applications.


PWA implementation can increase the conversion rate by 93.3%, so it’s easy to see why they’re growing in popularity. 

For businesses, PWAs offer the potential to increase customers and profits. And for customers, they provide a better experience - one that is faster, smoother, and more engaging. Studies have shown that customers are more likely to purchase from a Progressive Web App than a traditional website. And if they do purchase from a Progressive Web App, they're likely to spend more money. 

That's because Progressive Web Apps offer a native app-like experience without the hassle of downloading and installing an app. Customers can simply visit the website and start using the app. This convenience is particularly valuable for customers who are short on time or who have limited storage on their devices. 

Progressive Web Apps also offer increased engagement by allowing customers to receive push notifications and access features offline. And because they're built using web technologies, they're easier and less expensive to develop than traditional apps. 

PWA Engagement Statistics

  • Average bounce rate is 42.86% lower than a similar mobile website
  • Mobile sessions are increased by nearly 80% on average
  • Average loading time of PWA is 8 times faster than a mobile landing page
  • Overall engagement is 137% higher with PWAs

These factors make Progressive Web Apps an attractive option for businesses looking to improve customer engagement and ROI.


Progressive Web Apps offer many benefits for businesses. 

One key benefit is that they can help to decrease the customer acquisition cost (CAC). This is because PWAs allow companies to reach a wider audience, including people who use multiple devices and platforms. In addition, Progressive Web Apps can help increase cross-platform conversion rates. This is because they offer a consistent experience across devices, making it easy for users to switch platforms without losing their place. 

Finally, Progressive Web Apps don't rely on app stores or other mediators. This means that businesses can avoid paying high fees and have more control over their app distribution. Overall, PWAs offer several benefits that make them an attractive business option.


While Progressive Web Apps provide many advantages for businesses, there are also some potential drawbacks. 

One key concern is battery power. PWAs rely on JavaScript to work, and running JavaScript can drain battery power more quickly than other types of code. This is a particular concern for businesses that want to target mobile users. Another potential issue is outdated browsers. While most modern browsers support PWAs, there are still older versions that do not. Browser incompatibility can limit reach with a PWA. 

Finally, PWAs can be complex to develop, particularly if they need to support offline mode or push notifications. Increased complexity can raise the cost and time required for application development. However, a PWA can offer a powerful and engaging user experience for businesses willing to invest the resources.


Any company that wants to stay ahead of the competition needs a solid online presence, starting with a well-designed website. However, in today's market, having a website is not enough. 

Consumers are reaching for their mobile devices first and expect a seamless experience regardless of the platform. That's where Progressive Web Apps come in. Unlike traditional apps, Progressive Web Apps are designed to work across all devices, including smartphones, tablets, and desktop computers. They also offer several advantages for businesses, including improved performance, increased engagement, and offline functionality. In other words, Progressive Web Apps are ideal for companies that want to provide their customers with a superior online experience. 

So how can businesses get started with creating a Progressive Web App? The first step is to partner with a web design company specializing in application development. This will ensure that your Progressive Web App meets your specific business needs. Once your app is created, promoting it on your website and across your social media channels is essential. You invested time and resources into your PWA, now you want eyes on it! 

Boost your brand’s awareness and let users explore the features of your web app. Investing in a Progressive Web App can give your business a competitive edge in the digital age.


If you're looking to improve customer experience, there's no doubt that investing in a PWA is a step in the right direction. 

Increase ROI for your business and enjoy other PWA benefits that make them an attractive option for all companies, big and small. Of course, like anything else, there are some drawbacks to be aware of before deciding to invest in a PWA. 

However, if you're interested in staying ahead of the curve and setting your online presence up for success, we can help!

Contact CODE/+/TRUST now to get started with PWAs!

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